Monday, 17 November 2014

Student Digipak Analysis

In this post I am going to analyse a previous students digipak, first I will look at the good and then compare it to a bad cover. This will help my inspiration for our Taylor Swift digipak and show us what looks good and what also is not a good idea to include.
The good -



Imagine Dragons digipak for the On top of the world album.
This digipak is striking in its own right, it fits perfectly with the alternative genre and works well with other Imagine Dragon album covers.
The use of Photoshop on all of the covers makes them unique, and interesting to look at. The title of the artists name and the album name stand out against the background but not in a way to completely distract the audience from the rest of the cover.    Even though the album is quite simplistic the overall effect works really well as an overall image especially the effect of the moon. The font used also is effective for the genre, even though the size of the track list may be a little big, as it looks like they were trying to fill up the open space of the sky. So a smaller font would of probably looked better. The spine does look good with different types of font which is unusual, the bands name will stand out if its on a rack because of how big and white the text is.
The bad -

Bryan Adams, The Summer of 69. As an overall CD cover it doesn't work well, the only part of the Digipak that looks professional is the CD itself. The rest of the piece looks rushed and that they maybe used stills from the video itself to create the pictures on the pack. The changes in the fonts from the front cover to the back looks messy and as does the array of random images on the inside of the pack.
The black yellow and white colour scheme also doesn't work well with the genre, it would have been more effective if there was just one main colour used. The best bit of the Digipak is the spine, as the simplistic design looks good and professional.
In conclusion, I have learnt that colour scheme is one of the more important factors of a Digipak, it can make the overall piece look professional or if done wrong; tacky. The photo used needs to be thought about too, and needs to fit in the songs genre perfectly. It also shouldn't look forced or fake as this creates an uncomfortable feel to the overall image. The composition of image looks good on the front of the case, yet the one on the back looks messy as the song list goes over one of the boys faces.
Pop music genre -

This digipak is for the pop genre, and works well for that genre. The close up shot of the girl on the front of the case fits with the stereotype of pop music cds. The inside of the case also does this yet the overall look is messy, as the editing and putting the photos together isn't done to the best standard, yet having the lyrics of the featured songs is a good idea. The background image has a nice working composition, yet is very blurry which hints at it being a screenshot from the video itself which lacks time management and organisation.
The worst part of the digipak is the amount of different fonts used and the change in colour of them too. This isn't very professional,  and the red of the aritsts name clashes with the pink of her lips, and this colour clash also occurs on the spine, which as a whole is boring and wouldn't stand out against other cases. Even though the CD case works well in the pop genre, the overall look of it is messy and not well thought out.
In conclusion, through looking at previous students Digipaks, I learnt that the composition of the final image is very important as is the colour and placing of the text. The text shouldn't overlap any important image and also the colours in the pack need to harmonise, so then the CD looks more as a whole instead of something that's just been rushed and a series of random images have been put together.

1 comment:

  1. Good but I think you can say more - think about layout, placement of barcodes or copyright info. Is all the right stuff there? are the images appropriate? what do the images communicate to the TA? or is it not clear? think about key concepts - representation, genre, audience, media language - do you cover them all enough?

    B-

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