After looking into generic conventions of digipaks, I decided to search Taylor Swifts previous album covers, as well as her new album which came out recently. (October 27, 2014) I found that all of her album covers have her in them, and they are all what would be described as 'pretty' and her older ones are particularly innocent looking. The more recent of her albums (Red October 22, 2012) and 1989 show a more edgy side to her, with only a part of her face been shown, whether it be cropped out or in shadows. The girly feel to the album covers connotes the Pop genre and would also be seen as stereotypically attracting her young female target audience through the use of pretty pictures and fancy writing. Through looking at her previous album work and the photography used I have concluded that a female must be used on the cover and the photo needs to be 'pretty' and not too unique from others Taylor has used, as her album photos seem to stay close to a theme.
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