Brand Identity

Brand Identity - The components of the brand are created by the business itself, making brand identity the way in which a business wants consumers to perceive its brands, not necessarily how it is actually perceived. (Google Definition) 
Previous digipaks that show brand identity - Bastille use a very strong brand identity to connect all there albums and artwork together.

All of Bastilles' albums include a very large block text, which works like a crosswork, as the letters of 'Bastille' connect with the name of the song. The images used also look like they have been taken on a Polaroid, so the effect is quite blurry. Yet this works really well with the alternative rock genre. This style of imagery and text is recognisable on adverts and other forms of advertising, because it is unique for the band.