Having looked into primary and secondary research for the genre Pop we have come to the conclusion that our Priary target audience will be young girls (11 to 18.) Who tend to like music videos that have a narrative and good looking people involved, therefore myself and Ben will make sure this applies to our video by having good looking actors and that there is a strong story-line attached to the video. We will also film in various places and keep the shots short but sweet to keep the audience entertained as younger people don't have as long attention spans as others.
TA work overall - very good but lacking a bit in terms of interviews/focus groups (thin on ground) and also secondary data needs to be a little less TS specific and more pop based/broader.
ReplyDeleteB+