Target Audience Interviews

For our groups target audience interviews, we interviewed five people from our primary target demographic (11-18 year old females). In preparation for the interview, we put together a list of 10 questions relevant to our work to be answered by our target audience members. 

Our first question was, 'Do you like pop music?'. As expected the majority of our group answered yes, apart from one girl; Laurel who answered no. Later on she added to this answer by revealing that she thinks pop songs are too "winey". However the other four members did answer yes, and confirmed their liking towards pop music. 

The second question to our group was 'Out of the pop music genre, who's your favourite artist?'. For this question we didn't get a real answer from the girls, who seemed unsure of their choices, however they all confidently answered the follow up question of, 'Do you prefer male or female artists?'. This time all of the group immediately answered male, with some commenting on how they prefer males as they have better voices and can reach a higher pitch than some females, and also because having a good looking make makes for a better viewing. 

Our next question was whether the girls preferred a music video that shows a story, or one that focuses on the artist. All of the group members agreed that they preferred a story to be shown in a music video. The follow up question was whether the group enjoyed listening to 'love songs' or not, to which they all answered no, which was surprising as the girls did like our song choice, which is an emotional, love song.  

"What do you like to see in a music video" was the 6th question we asked. The group responded by saying they liked to see attractive males, which is stereotypical of pop music videos. Especially Taylor Swifts, as most of her songs are about a relationship her videos include an attractive male. 

Next we asked if a music video should be "fast or slow paced" the girls replied that they thought it would depend on the songs tempo, which is something we agree with, and feel that our video will be fast paced to match the song medium to fast tempo of the beat. 

"What makes a pop song a pop song?" was the next question asked by us towards the group. The response from the girls was one I, and the rest of the group predicted. "A pop song is repetitive, irritating, catchy and has annoying lyrics" were some of the answers from the group. The key word being repetitive, which our chosen song is, but we will use all the negative feedback as a strength, and include reoccurring themes in the video to get a point across.   

"Do you like a music video that goes with the song?" was our next question and again attained a fast all round response, with the group all strongly saying yes. The reason behind this was that it was "less confusing" and helped the girls "follow along" with the video and song when they both worked together. 

And finally we asked "Do you like Taylor Swift and her songs?" with all the group replying yes, apart from one who gave the reason of her being "obsessed" and "annoying". We found this though to be directed at her personality rather than her music, which the majority did favour, highlighting our chosen artist as a popular one. 
In conclusion we can understand that the group do like pop music and our artist in particular, which is all good news for us going into our production, especially as our ideas were quite favourable.