Early Ideas on target audience

As a group our early assumptions are that our Target Audience (TA) are young teenage girls ranging from the age of 11 to about 18. However we need to double check that what our beliefs are reality. We will do this by doing secondary research, such as looking at Taylor Swift gigs, through Google such as Taylor Swift's blogs and YouTube.

• Ages ranging from 11 to 18 years old.
• Most of these girls are likely to attend to her gigs, concerts and other artists gigs/concerts who are similar artists to Taylor Swift.
• These girls are likely to be your every day type girl.

Lyric breakdown

Looking at the lyrics to Red and breaking down the length of the versus and choruses so we know how long each clip needs to be. We also made some first ideas as to what scene should be with what lyrics. 

Artist Permission

Screen shot from Twitter asking Taylor Swift for her permission so create a video for her song Red.

Generic Conventions in the genre Pop

Early Ideas

First we chose our song, which we decided as Red, by Taylor Swift. Our first idea was creating a narrative music video with three couples, it will show them in several locations and include various camera shots to show them going about their day.

We decided to scrap this idea because it wouldn't be interesting enough for a nearly 4 minutes long video, so instead as a group we have thought about focusing the video on only one couple, and show them through a short period of their relationship. It will include a varied amount of scenes, non like the last. This will keep the audience entertained for a longer time and also the amount of filming needed to be done to create the video to its full potential will mean that the 4 minutes will fill up and there will be no fillers. The scenes will be shot in a range of locations such as a party, beach and abroad. This will be made possible because all three members of our group are going on holiday in the summer. This will make the video more unique and varied. 

Group

For my A2 media group I have decided to work with people that I know work well, instead of simply choosing friends. This will then help in the long run as tasks will be completed in time and there won't be an unequal work load of individuals. It is also a smaller group so arguments and conflict will be less likely. I've chosen to work with, Ben Mcstay and Harry Weatherall.  I work well with Ben especially, as we share similar views and ideas.

Music Video Conventions

Storyboards

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;

• a digipak for the album’s release;

• a magazine advertisement for the digipak.